If you’re skeptical about social media, you’re not alone. I was actually very skeptical for a long time. But now I truly believe that every business should be active on social media. And here’s why...
3 Reasons to Invest in Social Media
1. To Boost Your SEO.
Social media is a growing factor in Google’s ranking algorithm. If you're not active on social media, prepare to see your more "social" competitors climb above you in Google in the months and years to come. (Don’t say I didn’t warn you...)
2. To Control Your Online Reputation.
More and more customers are checking out businesses on social media sites and reading reviews before deciding whether or not to do business with a particular company. Staying active on social media is one of the best ways to cultivate a positive online reputation (so you attract more customers).
3. To Strengthen Customer Relationships.
Nothing is more valuable in your business than your customer relationships. And social media is one of the best ways to build stronger relationships with prospects and customers, so you close more initial sales, get more repeat sales, and generate more referrals.
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