New Image Extensions Enable You to “Show” and “Tell” with Search Ads

Advertisers understand that sometimes it's easier to 'show' rather than 'tell' when promoting a business. As search ads continue to evolve, Google want to make it easier for you to do both. Today Google announcing the beta launch of image extensions, which will allow you to add new visual elements to your search ads.  Adwords added many extensions to search ads to help you be more relevant to users.  Image extensions enable you to more accurately convey the body style of a car, the cut of a pair of jeans, or a particular shade of eyeshadow, making your ads richer and more informative so they stand out in a crowded marketplace.

As the web evolves, Google users expect richer and more diverse content. More than one in six searches on Google today provide results with visual content. Image extensions will show in some cases when we determine that a search is likely for visual content. For example, it is more likely that your image extensions will show for a query like luxury car designs than locations of nearby car dealerships.

You can choose the images that you want displayed with your search ads and send them to Adwords Team for review.  You must have the necessary rights to the the images you wish to display with your ads.  Adwords encourage you to submit your images as they continue to experiment with and improve visual ad formats.

Image extensions are currently running in English globally.