Google Offers Guidebook for AdWords Updates

Google AdWords has added a handy paid search how-to guide to its Learn tab to help users who are feeling overwhelmed by the company’s constant stream of AdWords updates.

The helpful new tool, called the Google Best Practices series, is located in the Help section of AdWords. The series offers actionable advice on how to best use AdWords products for successful paid search and will act as the company’s official AdWords guidebook. Google Best Practices encompasses all areas of paid search, from optimizing keywords to measuring analytics.

Additionally, Google has added a timeline tool to make new features and changes more accessible. The timeline lists all AdWords updates chronologically. Since AdWords updated more than 200 times last year, a time-ordered list will help users stay abreast of changes without spending time searching for applicable updates. The timeline will offer brief descriptions of each new product, features, and updates along with links for more information.

Google AdWords Launches An Android App For Advertisers But Currently Only For Canadians

Google has launched a new Android app in the Google Play store for AdWords advertisers to stay on top of their campaigns, adjust bids, get support and be notified of changes. The new app is free to download but only currently works for Canadian advertisers – Google promises to expand support to other countries soon.

The new app gives advertisers the ability to view their AdWords campaign statistics, update bids and budgets for those campaigns, and be notified with real-time alerts and notification. It also lets you call a Google expert through the app and even act on suggestions to improve your campaigns.

Google did launch an AdWords Express App back in July 2014, which is a subset of AdWords functionality.

Here are screen shots of the app features:

Android users can download the app for free over here.

Google Launches Free AdWords Express App For iOS And Android Devices In The US

Today, Google launched a free app for Android and iOS devices for AdWords Express, the simplified version of Google’s search advertising platform designed for small business.

The app has all the features of the web version, allowing advertisers to edit ads and set targeting parameters more easily from their mobile devices.

Google is also making targeting more flexible. Advertisers can target ads by their own zip code, city, state as well as in other areas around the country, though the extended targeting is available only in English-speaking countries at this time.

The app is now available in the US on Google Play and iTunes. Now, if we could just get an app for AdWords itself.