Google AdWords News Update : November 2017

The AdWords scene as we probably am aware it is a consistently evolving play area. Google endeavors to give a superior affair to the client and a more hearty, compelling route for sponsors to target and connect with their gatherings of people.

I, as usual, has you secured with a gathering of a portion of the most recent news and updates over the previous month.


1. Changes to Google Shopping Mobile item postings 

Google has begun testing an alternate variety of versatile item cards in the Google Shopping group. The item shows up at the best, inside a merry go round that you can swipe for data, and in addition sifting choices underneath.

This can help retail proprietors enormously; giving all the data an online customer needs (costs, surveys, item depiction and so forth.) before they even navigate to the sponsors site to buy the item.

With this refresh, retailers can at last expect higher change rates from versatile clients — particularly the individuals who give aggressive costs and a phenomenal portable shopping background. Customers will have all the more purchasing expectation before navigating because of the extra data.

With this developing society of eager web clients, Google is endeavoring to fulfill the advanced online customer; individuals all in all are currently expecting moment data (more than 65% of cell phone clients now hope to get quick data while utilizing their cell phone) and this is precisely what the new portable item cards give.




2. Google Call Only Ads Now Support Ad Extensions 

Google reported that "out of the blue, you'll have the capacity to indicate advertisement augmentations with call-just advertisements to advance more applicable data about your items and administrations, and give individuals more motivations to pick your business."

Google is enabling promoters to utilize Location augmentations (feature new data about your areas for clients hoping to visit your store), Callout expansions (one of a kind advantages, for example, 24 hour call line), and Structured scraps (more particular insight about your items/administrations).

These advertisement augmentations are supposedly expanding navigate rates by 10% by and large. All in all, the inquiry you might ask yourself is: "Would it be a good idea for me to refresh my call-just promotions with advertisement expansions?"

The appropriate response is a resonating yes. In actuality. Completely. Stretch out beyond the amusement before your opposition.




3. AdWords has presented another route in which versatile sitelinks are shown. 

Sitelinks enable you to send individuals to particular pages on your site specifically from your advertisement, similar to your store hours page, item pages and the sky is the limit from there. Going ahead, Google is improving how versatile sitelinks will appear by utilizing both even catches and bigger vertical connections.




As indicated by Google, early outcomes have demonstrated that individuals are twice as prone to interface with your sitelinks in this new configuration.

The intuitiveness alone will interest individuals to draw in with your promotion – and once more, we exceedingly suggest actualizing sitelinks with your portable advertisements on the off chance that you haven't as of now!



4. Google Chrome to demonstrate all non HTTPS locales as 'Non Secure' 

This is an essential refresh pertinent to both SEO and PPC. Google Chrome will soon (October 2017) check all non-secure pages as 'Not Secure' in the event that you have any watchword fields or charge card fields show on a non-secure page on your site.

Individuals are winding up more web-savy nowadays, and going by a site which triggers the 'not secure' mark in the URL block ought to send off the notice sirens to most. This will contrarily influence the bob rate of guests, which would prompt lesser performing AdWords battles and possibly bring down rankings in the internet searcher comes about.

So now, like never before, it is essential that your site utilizes the HTTPS security. On the off chance that your site isn't secure, don't be shocked if your rankings and activity starts to diminish after some time as this is completely taken off.

Introducing Shopping campaigns: a better way to promote your products on Google

Everyday, people search on Google for the best products from retailers large and small. With Product Listing Ads (PLA) on Google Shopping, people can browse a wide selection of products, finding high-quality imagery and relevant product information like brand and price.

To make it easier for you to connect with these consumers and promote your products on Google, Google introducing Shopping campaigns, a new campaign type for PLAs. Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google.

Key benefits

1. Retail-centric way to manage your products

Shopping campaigns allow you to browse your product inventory directly in AdWords and create product groups for the items you want to bid on. For example, if you’re a fashion retailer, you’ll see what types of shoes are in your data feed and how many boots you can promote. You use the product attributes derived from your data feed such as Google product category, product type, brand, condition, item id and custom labels to organize your inventory into product groups. Custom labels are a new, structured way to tag your products in your data feed with attributes that matter to you, such as ‘margin’ to separate your high- and low-margin products. To see all the items you can bid on, the Products tab will show you a full list of your approved products and their product attributes.

2. Advanced reporting to measure product performance

Regardless of how you choose to structure your product groups, Shopping campaigns offer the unprecedented ability to view your performance data by product or product attribute. Since performance metrics are associated with the item and not the product group, you can filter and segment data by your product attributes. This includes Google product category, product type, brand, condition, item id and custom labels. For example, you’ll see which Apparel & Accessories categories drive the most clicks, without having to break out your clothing category into a separate product group.

3. Competitive data to size your opportunity

To help you optimize and scale your PLAs, Shopping campaigns provide insights into your competitive landscape. In the Product Groups tab, you can add benchmark columns to see the estimated average CTR and Max CPC for other advertisers with similar products. The competitive performance data you see is aggregated and averaged, so all performance data is anonymous. Coming soon, you’ll have impression share columns to help you understand the opportunity lost due to insufficient bids and budgets, and a bid simulator will help you estimate the amount of impressions you’ll receive as you adjust your bids.

How to get started

Shopping campaigns are currently available to a limited number of advertisers. It will be rolling out gradually in the US, with full global availability by early next year. API support will come in 2014 as well.

Reach smartphone users around the world with Google Shopping

People today are constantly connected, presenting a tremendous opportunity for retailers to deliver the right products to them across devices anytime, anywhere. Google recently announced the release of enhanced campaigns to  help advertisers reach customers in a multi-screen world.  Today they’re pleased to announce that Product Listing Ads are now eligible to appear on smartphones globally, extending the shopping experience already available on desktops and tablets. When a user enters a shopping-related search, a commercial format that displays products in a single unit may appear above organic search results. This ad unit is labeled as ‘Sponsored’ and displays rich product images, prices, retailers and more. This mobile shopping experience will be available in all markets currently serving Product Listing Ads.

Below are a couple of examples of what a shopper might see when searching for a product from their phone.

In the image on the left, a user searching for a plaid tie may see an ad unit displaying three options. He can click any of them to learn more and buy, or click ‘Shop on Google’ to continue browsing on Google Shopping, as shown in the image on the right. From there, the user can look at an even wider variety of options from different retailers. He can review and compare images, prices, reviews, shipping options and other information. Perhaps he’ll narrow his search down to plaid ties over $45, or filter to see just the selections available nearby. Finally, once the user has honed in on the perfect choice, he can easily complete his purchase on the retailer’s site.

Ensure your products are eligible to display in this new unit for smartphones

If you’ve already upgraded your Product Listing Ads to enhanced campaigns and made appropriate bid adjustments, your products will automatically be eligible to display in the new unit for smartphones.
If you haven’t yet upgraded your Product Listing Ads to enhanced campaigns, we recommend you upgrade to increase coverage of your products and easily manage bids across devices, locations, and time of day - all from a single campaign.