For many video advertisers, the benefit of TrueView only begins with the first view. Just as an Honest Trailers link
pinged to a friend can lead to several other video views, we see this
viewership pattern with paid ad views as well – the initial view can
catalyze a long chain of engagement with a brand.
Since these earned views are a major benefit of advertising on YouTube and the Google Display Network, we’re bringing new capabilities to AdWords for video to help you better measure viewer actions following your video ads. Formerly known as Follow-on Actions, these new reporting columns will show your Earned views, Earned view rate, Earned subscribers, Earned playlist additions, Earned likes and Earned shares, with additional columns rolling out over the next few weeks. So if you're an advertiser, you can see how many people stayed on your channel to watch more videos, subscribed to your channel, added your video to a playlist, or shared your video with a friend after watching a TrueView ad.
From looking at the last six months, we’ve seen over 6,000 campaigns generate at least one earned view as a result of every two paid views. And we know the YouTube audience isn’t shy about sharing brand content: 3 in 4 YouTube users agree “If there is a brand I love, I tend to tell everyone about it.” (Source: YouTube Insights Oct 2013)
Check out this video to see how Earned Action reporting helps you better understand the impact of your video advertising:
<iframe width="640" height="360" src="//www.youtube.com/embed/DLUzJR35su0?feature=player_embedded" frameborder="0" allowfullscreen></iframe>
Google have also simplified the Account Linking flow to make it easier to
join an AdWords for video account with a YouTube channel and see the
effect of TrueView advertising on growing your audience, through Earned
subscribers and Earned shares.
Since these earned views are a major benefit of advertising on YouTube and the Google Display Network, we’re bringing new capabilities to AdWords for video to help you better measure viewer actions following your video ads. Formerly known as Follow-on Actions, these new reporting columns will show your Earned views, Earned view rate, Earned subscribers, Earned playlist additions, Earned likes and Earned shares, with additional columns rolling out over the next few weeks. So if you're an advertiser, you can see how many people stayed on your channel to watch more videos, subscribed to your channel, added your video to a playlist, or shared your video with a friend after watching a TrueView ad.
From looking at the last six months, we’ve seen over 6,000 campaigns generate at least one earned view as a result of every two paid views. And we know the YouTube audience isn’t shy about sharing brand content: 3 in 4 YouTube users agree “If there is a brand I love, I tend to tell everyone about it.” (Source: YouTube Insights Oct 2013)
Check out this video to see how Earned Action reporting helps you better understand the impact of your video advertising:
<iframe width="640" height="360" src="//www.youtube.com/embed/DLUzJR35su0?feature=player_embedded" frameborder="0" allowfullscreen></iframe>
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