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Saturday, January 25, 2014

How To Be The #1 Trending Hashtag On Twitter: Lessons From Nat Geo’s #KillingKennedy Campaign

The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter. For its film, Killing Kenned...

Thursday, January 23, 2014

The Performance Marketer’s Field Guide to #AdWords #Ad #Extensions: Part II

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The Performance Marketer’s Field Guide to AdWords Ad Extensions: Part I

Ad extensions are a way to give potential customers useful and relevant info beyond a regular text ad. You can win a customer’s considera...

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