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Saturday, February 4, 2017

[SEO Case Study] 317% ROI for Asphalt Paving Company

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Search engine optimization (SEO) is an important area to focus on in your marketing, and it's important to make sure your efforts ...

Saturday, January 21, 2017

6 Adwords Tips to Maximize Your Campaigns for 2017

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This month I've heard a lot about New Year's resolutions and goals for 2017. For businesses using Google AdWords, those resoluti...

Tuesday, October 11, 2016

Marketing 101: Why Conversion is Key to Your Success

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Your conversion rate is hands-down the most important metric in digital marketing. Everything you do in online marketing is d...

Monday, June 22, 2015

Are YouTube Video Ads Better Than TV Ads?

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About 2 years ago, I started testing YouTube ads and I quickly discovered that one ad format, In-Stream ads, performed very well. The oth...

Sunday, July 21, 2013

The Most Important KPI For A Performance Marketer

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Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’ effect...

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