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Showing posts with label enhanced. Show all posts
Showing posts with label enhanced. Show all posts
Thursday, July 25, 2013

Quality Score Explained by former Google Employee

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With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important...

Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

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Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, f...
Tuesday, June 18, 2013

Give your sitelinks additional detail in enhanced campaigns

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Ads that provide detail and precision can help people make more informed decisions.  Sitelinks help people find information deeper in your ...
Monday, May 13, 2013

How To Conduct Ad Tests In Enhanced Campaigns

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Enhanced campaigns have brought about many changes to AdWords. One of the biggest changes yet to be discussed is the fact that your ad te...
Tuesday, April 23, 2013

New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More

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Google AdWords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar ...
Friday, April 19, 2013

How To Determine Your Hourly Bid Multipliers In AdWords

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While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your AdWords campaigns. They work by reducing your ad...
Saturday, March 23, 2013

Geographic Targeting In An Enhanced Campaign World

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AdWords enhanced campaigns will force many advertisers to change their campaign structures. One of the benefits that have been touted for...
Wednesday, March 13, 2013

Surviving Google AdWords’ New Enhanced Campaigns

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In "Cheaper Clicks from AdWords Coming?," From a article from Feb. 2012, Someone questioned whether the then unprecedented decli...
Monday, February 18, 2013

Should You Upgrade To AdWords Enhanced Campaigns?

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Google made a huge splash last week when they announced Enhanced Campaigns. There have been both positive and negative reactions to the ann...