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Showing posts with label enhanced campaigns. Show all posts
Showing posts with label enhanced campaigns. Show all posts
Thursday, July 25, 2013

Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

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Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, f...
Thursday, July 18, 2013

Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]

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The Search Agency issued its Q2 State of Paid Search  report today, finding that overall impressions were up 19.2 percent across all sear...
Monday, June 24, 2013

New top movers report to track how your ad performance has changed

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Many of you start each day by asking: What is driving a change in my clicks or cost? What campaigns or ad groups saw the the largest moves...
Tuesday, June 18, 2013

Give your sitelinks additional detail in enhanced campaigns

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Ads that provide detail and precision can help people make more informed decisions.  Sitelinks help people find information deeper in your ...
Monday, May 13, 2013

How To Conduct Ad Tests In Enhanced Campaigns

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Enhanced campaigns have brought about many changes to AdWords. One of the biggest changes yet to be discussed is the fact that your ad te...
Tuesday, April 23, 2013

New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More

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Google AdWords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar ...
Monday, April 22, 2013

Enhanced campaigns improvements for Google+ and mobile apps

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People are constantly connected and are moving between devices throughout the day to shop, connect and stay entertained. This creates gre...
Friday, April 19, 2013

How To Determine Your Hourly Bid Multipliers In AdWords

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While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your AdWords campaigns. They work by reducing your ad...
Sunday, March 24, 2013

New ValueTrack parameters for enhanced campaigns: managing keyword level URLs by device

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In a multi-screen world, it’s increasingly important for advertisers to show relevant ads based on a user’s context: location, time of day...
Saturday, March 23, 2013

Geographic Targeting In An Enhanced Campaign World

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AdWords enhanced campaigns will force many advertisers to change their campaign structures. One of the benefits that have been touted for...
Friday, March 15, 2013

Reach smartphone users around the world with Google Shopping

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People today are constantly connected, presenting a tremendous opportunity for retailers to deliver the right products to them across dev...
Wednesday, March 13, 2013

Surviving Google AdWords’ New Enhanced Campaigns

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In "Cheaper Clicks from AdWords Coming?," From a article from Feb. 2012, Someone questioned whether the then unprecedented decli...
Saturday, March 9, 2013

Enhanced campaigns: Improving online and offline results with location bid adjustments and offer extensions

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With AdWords, you’ve been able to run campaigns in targeted geographic locations and attach your local business address to your sea...