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Showing posts with label campaigns. Show all posts
Showing posts with label campaigns. Show all posts
Sunday, April 8, 2018

7 Steps to Set Up a New Campaign in Google AdWords

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Google AdWords is extraordinary compared to other promoting alternatives on the web. Google has more than 1.17 billion clients, and that is...
Saturday, January 21, 2017

6 Adwords Tips to Maximize Your Campaigns for 2017

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This month I've heard a lot about New Year's resolutions and goals for 2017. For businesses using Google AdWords, those resoluti...
Friday, September 25, 2015

3 Steps to Pick the Best AdWords Keywords

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In today’s article I provide 3 criteria for selecting the best keywords for your Google AdWords campaign.   If you have ever conduc...
Monday, December 16, 2013

Default Campaign Settings In AdWords — The Good, The Bad & The Ugly

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Fellow SEM experts, how many times has this happened to you? A newbie joins your company (or a company with which your SEM agency is worki...
Monday, September 23, 2013

The PPC Experiment You Never Dare Run

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A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that tr...
Monday, August 5, 2013

Easily compare your ad performance over time

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Which campaigns are down this week? How is my performance this month compared to last month? If you’re like most advertisers, you ask you...
Thursday, July 25, 2013

Quality Score Explained by former Google Employee

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With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important...

Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

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Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, f...
Sunday, July 21, 2013

The Most Important KPI For A Performance Marketer

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Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’ effect...
Tuesday, June 18, 2013

Give your sitelinks additional detail in enhanced campaigns

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Ads that provide detail and precision can help people make more informed decisions.  Sitelinks help people find information deeper in your ...
Monday, April 29, 2013

Before You Quit Pay-Per-Click, Follow These PPC Tips

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The thought of advertising your small business is both exciting and unnerving.  Many business owners are proactive when it comes to marke...
Tuesday, April 23, 2013

New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More

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Google AdWords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar ...
Friday, April 19, 2013

How To Determine Your Hourly Bid Multipliers In AdWords

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While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your AdWords campaigns. They work by reducing your ad...
Monday, April 8, 2013

How To Manage PPC Closely To A Budget

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A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaign...