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Showing posts with label bidding. Show all posts

Showing posts with label bidding. Show all posts

Monday, January 27, 2014

AdWords Bid Management And Account Structure Mistakes To Avoid

On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for ...

Wednesday, September 18, 2013

Google Adds Conversion Estimates To AdWords Bid Simulator

Bid Simulator, the AdWords tool that shows click, impression and cost estimates, now includes conversion predictions . The Bid Simulator ...

Thursday, July 25, 2013

Quality Score Explained by former Google Employee

With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important...

Sunday, July 21, 2013

The Most Important KPI For A Performance Marketer

Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’ effect...

Friday, April 19, 2013

How To Determine Your Hourly Bid Multipliers In AdWords

While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your AdWords campaigns. They work by reducing your ad...

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