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Showing posts with label Updates. Show all posts
Showing posts with label Updates. Show all posts
Friday, February 20, 2015

Google Offers Guidebook for AdWords Updates

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Google AdWords has added a handy paid search how-to guide to its Learn tab to help users who are feeling overwhelmed by the company’s cons...
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Sunday, December 8, 2013

3 Ways to Measure More Conversions Using Estimated Total Conversions

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In October, Google announced Estimated Total Conversions as a first step to providing you with a more holistic view of the conversions dr...

Understanding Impact with Earned Actions in AdWords for video

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For many video advertisers, the benefit of TrueView only begins with the first view. Just as an Honest Trailers link pinged to a friend ca...
Wednesday, November 13, 2013

Introducing the new Opportunities tab: find more ways to improve your AdWords performance

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Adwords launched the Opportunities tab in 2009 as your personal AdWords assistant, surfacing insights to help you improve your performanc...
Wednesday, October 23, 2013

Improving Ad Rank to show more relevant ad extensions and formats

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When people use Google to research and buy things, they're interested in the most relevant and useful results. Ad extensions help by pr...

Introducing Shopping campaigns: a better way to promote your products on Google

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Everyday, people search on Google for the best products from retailers large and small. With Product Listing Ads (PLA) on Google Shopping,...
Thursday, September 19, 2013

Bing Ads Introduces Performance Comparison Graphs

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The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and cha...
Thursday, September 5, 2013

Measure & Optimize for Offline Sales with AdWords Conversion Import

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Potential buyers have increasingly turned to the web as the first step in their purchase decisions.  So for years, digital marketers in i...
Monday, August 5, 2013

Easily compare your ad performance over time

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Which campaigns are down this week? How is my performance this month compared to last month? If you’re like most advertisers, you ask you...
Monday, June 24, 2013

New top movers report to track how your ad performance has changed

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Many of you start each day by asking: What is driving a change in my clicks or cost? What campaigns or ad groups saw the the largest moves...