Pages

▼
Showing posts with label PPC. Show all posts
Showing posts with label PPC. Show all posts
Monday, November 6, 2017

[AdWords Case Study] 41% More Conversions at 33% Lower Cost

›
In the course of recent months I began to see one of our Google AdWords administration customers was reliably producing more transformatio...
Friday, September 25, 2015

Digital Marketing "Summer Tune-Up" (3 Simple Questions)

›
  Before summer speeds by and we’re officially into the fall season, I recommend taking some time now to tune up your marketing s...
Friday, February 20, 2015

Spy vs. Spy: 4 Tips to Use Auction Insights for Smarter PPC

›
Have your CPCs been rising, or your conversion volume declining overtime? If so, your competitors may be making moves. Trackin...
Wednesday, June 25, 2014

13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands

›
Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and w...
Saturday, January 4, 2014

PPC Excel Tips For Every Level: Part 3, Advanced Level Keyword Research And Data Visualization

›
While many of the tips we’ve covered can also help SEOs as well as PPC practitioners, today’s focus on keyword research is particularly r...

PPC Excel Tips For Every Level: Part 2, Huge Time Savers For Beginners (And Beyond)

›
Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of u...
Wednesday, December 4, 2013

When Should You Overhaul Your PPC Account Structure?

›
Let’s start by looking at a hypothetical scenario: You’ve just been put in charge of a PPC account — either in-house or as part of an ...
Monday, September 23, 2013

The PPC Experiment You Never Dare Run

›
A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that tr...
Thursday, July 25, 2013

Quality Score Explained by former Google Employee

›
With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important...

Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

›
Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, f...
Thursday, July 18, 2013

Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]

›
The Search Agency issued its Q2 State of Paid Search  report today, finding that overall impressions were up 19.2 percent across all sear...
Monday, June 24, 2013

New top movers report to track how your ad performance has changed

›
Many of you start each day by asking: What is driving a change in my clicks or cost? What campaigns or ad groups saw the the largest moves...