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Showing posts with label Google Analytics. Show all posts
Showing posts with label Google Analytics. Show all posts
Sunday, February 26, 2017

The 6 Most Important Google Analytics Reports for Your Small Business

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As a small business owner, you probably know that you need to use Google Analytics to figure out if your website is succeeding at attrac...
Sunday, July 3, 2016

How Google Analytics Can Be Misleading...

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I love Google Analytics, but their reports can be misleading if you don’t understand the critical concept in the article below. ...
Friday, February 26, 2016

Online Marketing: The Good, The Bad and The Ugly

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  I love old Clint Eastwood western movies.  They were always on TV when I was growing up and I would instantly get sucked into a ...
Friday, September 25, 2015

Digital Marketing "Summer Tune-Up" (3 Simple Questions)

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  Before summer speeds by and we’re officially into the fall season, I recommend taking some time now to tune up your marketing s...
Sunday, March 23, 2014

Google Releases New Tools For AdMob Including Full Google Analytics Integration

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Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new fe...
Saturday, January 25, 2014

Use Google Analytics To Create Campaigns, Not Just Track Them

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We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons...
Wednesday, October 2, 2013

Estimated Total Conversions: New insights for the multi-screen world

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People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained.  A September 2013 st...
Monday, September 23, 2013

The PPC Experiment You Never Dare Run

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A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that tr...
Thursday, July 25, 2013

Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

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Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, f...
Saturday, June 22, 2013

See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics

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Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site ...