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Showing posts with label Conversions. Show all posts
Showing posts with label Conversions. Show all posts
Tuesday, October 11, 2016

Marketing 101: Why Conversion is Key to Your Success

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Your conversion rate is hands-down the most important metric in digital marketing.   Everything you do in online marketing is d...
Sunday, December 8, 2013

3 Ways to Measure More Conversions Using Estimated Total Conversions

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In October, Google announced Estimated Total Conversions as a first step to providing you with a more holistic view of the conversions dr...
Monday, October 7, 2013

New AdWords Estimated Cross-Device Conversions

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A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more relevant...
Wednesday, October 2, 2013

Estimated Total Conversions: New insights for the multi-screen world

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People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained.  A September 2013 st...
Sunday, September 22, 2013

Getting Started with Google AdWords: How to Determine Your Test Budget

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If you’re considering launching a Google AdWords campaign, then you may be asking yourself, “ How much do I need to invest to test this out...
Wednesday, September 18, 2013

Google Adds Conversion Estimates To AdWords Bid Simulator

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Bid Simulator, the AdWords tool that shows click, impression and cost estimates, now includes conversion predictions . The Bid Simulator ...
Thursday, September 5, 2013

Measure & Optimize for Offline Sales with AdWords Conversion Import

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Potential buyers have increasingly turned to the web as the first step in their purchase decisions.  So for years, digital marketers in i...