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Showing posts with label CPC. Show all posts
Showing posts with label CPC. Show all posts
Tuesday, October 11, 2016

Marketing 101: Why Conversion is Key to Your Success

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Your conversion rate is hands-down the most important metric in digital marketing.   Everything you do in online marketing is d...
Wednesday, October 2, 2013

Estimated Total Conversions: New insights for the multi-screen world

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People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained.  A September 2013 st...
Sunday, September 22, 2013

Getting Started with Google AdWords: How to Determine Your Test Budget

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If you’re considering launching a Google AdWords campaign, then you may be asking yourself, “ How much do I need to invest to test this out...
Thursday, September 5, 2013

Measure & Optimize for Offline Sales with AdWords Conversion Import

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Potential buyers have increasingly turned to the web as the first step in their purchase decisions.  So for years, digital marketers in i...
Thursday, July 25, 2013

Quality Score Explained by former Google Employee

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With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important...

Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

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Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, f...
Sunday, July 21, 2013

The Most Important KPI For A Performance Marketer

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Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’ effect...
Thursday, July 18, 2013

Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]

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The Search Agency issued its Q2 State of Paid Search  report today, finding that overall impressions were up 19.2 percent across all sear...